I developed the Five Star Foam e‑commerce site on WordPress with WooCommerce, creating a clean, responsive layout that highlights mattress categories and promotions. The homepage features dynamic product showcases for Executive, Quilted, Ortho, and Spring mattresses with clear “Select Options” calls‑to‑action to streamline purchasing. I implemented advanced filtering, wishlist functionality, and order‑tracking integration to enhance user convenience and engagement. Performance tuning—image compression, caching strategies, and code minification—improved load times and SEO rankings for targeted mattress keywords. A newsletter signup, trust badges, and customer testimonials were added to build credibility and drive higher conversion rates.